The current marketing buzz word is customer experience. In this video, I explore what customer experience is, why it is important, and how businesses big and small can compete through customer experience. What is your customer experience? Put simply, it is how your customers experience your company or brand. These interactions refer to all moments of contact and touchpoints …
Experts are saying that the new normal will change consumption behaviour in the long term. As business owners, these changes can affect us. In this video, I explore how covid-19 has changed the consumption behaviour of Millennials and Generation Z. Consumption patterns differ from one generation to another. What one generation finds valuable might not necessarily be seen as valuable by the another. That’s …
As a business, have you expressed your culture in written format? Does your business have a culture? Is that culture unique? In this video, I discuss what culture is and why it is important for a small business to have one. I further explore how a small business like yours can start building a culture that would benefit you. What is culture? …
The importance of culture and how to build a strong one Read More »
As authorities continue to grapple with the negative impact of the Covid-19 pandemic, many companies have opted to keep most of their employees working from home. While most workers were optimistic about the new work-from-home setup, and initial trends show that remote work improved productivity, many workers are now slowly realising that working from home presents a different set of …
As a business owner, what do you do when you suspect that there might be workplace bully in your team? In this video, I explore the effects of bullying in the workplace and why it makes business sense to stop it in its tracks. I also provide tips on how to mitigate bullying in the workplace. How extensive is …
In the age of social distancing, how do we build and nurture a community around our brand? In this video, I discuss the value of a brand community and how to build one while everyone is encouraged to socially distance from one another. A brand community is a community of not just your loyal customers …
How to Build & Nurture a Community During The Age of Social Distancing Read More »
Growth starts with having the right attitude and the right mindset. In this video, I will share with you how you can nurture a growth mindset in your business What is a growth mindset? A growth mindset is a belief that we can develop our talents, abilities, and skills through dedication and hard work. How do we develop a growth mindset? …
Great leaders motivate people. What do great leaders do repeatedly and consistently to motivate their team? As leaders, we want motivated people to work in our teams because they’re productive and perform at their best. Everyone is motivated by their ‘WHY’. Our ‘WHY’ explains why we do what we do. In a previous video (Understanding …
Lessons on Leadership: Practical tips to motivate people Read More »
While the global pandemic has disrupted economies and industries around the world, many small businesses are fighting back by pivoting and creating disruptions in their own market. What emerges are inspirational and admirable examples of how businesses can respond to challenges that are outside of their control. In this video, I talk about three small …
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