Strategy

How to penetrate new markets by developing products and services PART 2

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …

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How to penetrate new markets by developing products and services PART 1

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you can …

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How to penetrate new markets by developing a leads generation funnel

How to penetrate new markets by developing a leads generation funnel

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets.   In this video, I explore how you can develop a leads generation funnel to penetrate new markets or widen …

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Manage the customer experience during the new normal

Manage the customer experience during the new normal

The Covid-19 pandemic ushered a new normal. In this video, I will explore what this means for businesses and share examples of how businesses have adapted and coped with it.   What is the customer experience?    In a previous video, I explain at length what the customer experience entails and how to design one for your customers. Put simply; the customer …

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Challenges Small Businesses Face

Challenges Small Businesses Face Part 1 of 3

What are the challenges that small businesses face today? And what prevents businesses from overcoming these challenges?   Most experts agree that most businesses face the following challenges: client dependency, founder dependency, fatigue and demotivation, staying relevant and updated with trends, money management issues, finding balance between quality and growth. On the surface, many businesses share these challenges. But if we dig deeper, you’ll …

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HOW DOES CULTURE INFLUENCE INNOVATION

HOW DOES CULTURE INFLUENCE INNOVATION? Pt 1 of 3

While academic studies have focused on establishing the positive relationship between culture and innovation, they don’t always show how that may look like. Culture is like the fingerprint of an organisation, and how your company operates and why it operates the way it does is unique. It is what identifies you and the company.   Over the next few weeks, …

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How to stay productive while working from home

How to stay productive while working from home

As authorities continue to grapple with the negative impact of the Covid-19 pandemic, many companies have opted to keep most of their employees working from home. While most workers were optimistic about the new work-from-home setup, and initial trends show that remote work improved productivity, many workers are now slowly realising that working from home presents a different set of …

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