Strategy

Leadership skills you need to thrive in a VUCA environment

If you’ve picked up a news article in the last few weeks—maybe even the last few years, you might have a sense of how rapidly things have been changing in the global economy. Some might say, “It’s crazy out there!” Perhaps that’s true to some extent. In the business world, a crazy world is …

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How to stay focused and build business stamina

Living in a world where markets and lifestyles continually change places many demands on a business leader. Building stamina and keeping focused becomes essential in staying in the game. In this video, I discuss how small business leaders can build stamina and resilience for your business to keep you going even when the going …

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How to penetrate new markets by developing products and services PART 2

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …

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How to penetrate new markets by developing products and services PART 1

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you can …

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How to penetrate new markets by developing a leads generation funnel

How to penetrate new markets by developing a leads generation funnel

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets.   In this video, I explore how you can develop a leads generation funnel to penetrate new markets or widen …

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