One of the most established and relevant marketing strategies is product or service differentiation—that is, competing by offering something that none of your competitors offer. One way to differentiate is to focus on a niche market. In this video, I explore what a business niche is, why focusing on a niche may be a winning …
Is your business or industry being disrupted? In this video, I give you 3 signs that may indicated that your business or industry may be experiencing or is already experiencing disruptions. Sign #1: Nothing has changed in the last decade or so One sure sign that an industry or even your business will be …
If you’ve picked up a news article in the last few weeks—maybe even the last few years, you might have a sense of how rapidly things have been changing in the global economy. In the business world, this is what we call a VUCA world. In the second of this two-part video series, I …
Leadership skills you need to thrive in a VUCA environment PART 2 Read More »
If you’ve picked up a news article in the last few weeks—maybe even the last few years, you might have a sense of how rapidly things have been changing in the global economy. Some might say, “It’s crazy out there!” Perhaps that’s true to some extent. In the business world, a crazy world is …
Leadership skills you need to thrive in a VUCA environment Read More »
Living in a world where markets and lifestyles continually change places many demands on a business leader. Building stamina and keeping focused becomes essential in staying in the game. In this video, I discuss how small business leaders can build stamina and resilience for your business to keep you going even when the going …
In a volatile and uncertain world, where govt regulations in the COVID arena bring about complexity, along with the ambiguity of what you can, cannot, should, and should not do when operating your business and in living your lives. This video looks at that, and we address one word: VUCA. What is VUCA? VUCA is …
Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …
How to penetrate new markets by developing products and services PART 2 Read More »
Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you can …
How to penetrate new markets by developing products and services PART 1 Read More »
In this video, I discuss what it means to have a strong cash culture and how to build one for your business. How does a cash excellence culture look like? Based on a model developed by McKinsey, a business with a strong cash culture will exhibit the following attributes People have the right mindset …
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