Sales & Marketing Archives -

Sales & Marketing

How to increase sales during the Covid-19 crisis

https://www.youtube.com/watch?v=niJjU4bwSFQ The negative impact of the global pandemic is felt by businesses large and small around the world. To keep afloat, many are looking for ways to not just stay in business but also to find more business.   In this video, I explore three ways that you can start doing today to set you up for increased sales.   Covid-19 …

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Millennials, Generation Z, and Covid-19: How changing consumer behaviour may impact your business

https://www.youtube.com/watch?v=2TTq9i3KgMU&feature=youtu.be Experts are saying that the new normal will change consumption behaviour in the long term. As business owners, these changes can affect us. In this video, I explore how covid-19 has changed the consumption behaviour of Millennials and Generation Z.  Consumption patterns differ from one generation to another. What one generation finds valuable might not necessarily be seen as valuable by the another. That’s …

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Tackling tasks that are difficult vs. easy: what is better for productivity?

The most common productivity advice is to begin with the easiest tasks first and then move to the more difficult ones. This is to help create momentum to push us to become more productive. But is it really the most productive way of tackling our to-do list? In this video, I explore what productivity experts …

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Small business success stories: Whole Kids Australia

Small businesses can do big things. In this new series of videos, we will look into small businesses in Australia—their humble beginnings, their growth story, and the lessons that we can learn from them. Today, we will look into the story of Whole Kids, a family-owned organic snack small business based in Melbourne. Their story …

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Small business success stories: Billie Goat Soap

Small businesses can do big things. In this new series of videos, we will look into small businesses in Australia—their humble beginnings, their growth story, and the lessons that we can learn from them. Today, we will look into the story of Billie Goat Soap and its founder, Leanne Faulkner. Their story Leanne Faulkner, whose …

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Small business lessons from the winners on Shark Tank

While reality shows seem to feature fantasy over reality, I find it very interesting when motivated and hardworking entrepreneurs become the subject of a long-running reality show like Shark Tank. Running for 10 years already, the Shark Tank in the United States has produced many successful ventures that turns over millions of dollars annually. In …

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