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How to create a winning customer experience

The current marketing buzz word is customer experience. In this video, I explore what customer experience is, why it is important, and how businesses big and small can compete through customer experience.    What is your customer experience?  Put simply, it is how your customers experience your company or brand. These interactions refer to all moments of contact and touchpoints …

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Millennials, Generation Z, and Covid-19: How changing consumer behaviour may impact your business

https://www.youtube.com/watch?v=2TTq9i3KgMU&feature=youtu.be Experts are saying that the new normal will change consumption behaviour in the long term. As business owners, these changes can affect us. In this video, I explore how covid-19 has changed the consumption behaviour of Millennials and Generation Z.  Consumption patterns differ from one generation to another. What one generation finds valuable might not necessarily be seen as valuable by the another. That’s …

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How to stay productive while working from home

As authorities continue to grapple with the negative impact of the Covid-19 pandemic, many companies have opted to keep most of their employees working from home. While most workers were optimistic about the new work-from-home setup, and initial trends show that remote work improved productivity, many workers are now slowly realising that working from home presents a different set of …

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