Business

How to penetrate new markets by developing products and services PART 2

https://www.youtube.com/watch?v=87tRiubqEJ4 Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …

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How to penetrate new markets by developing products and services PART 1

Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you can …

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How a learning culture can help you thrive in a volatile world

https://youtu.be/hyFU95js04Y From startup disruptors that have challenged and contributed to the demise of some traditional industries to a global pandemic that has transformed consumer lifestyles, businesses have seen how rapid changes in the market can affect how they do business and whether they continue to do business.  What can small businesses do to thrive in …

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Part 2: Rethinking workplace autonomy and flexibility in the new normal

https://www.youtube.com/watch?v=S2pGrPH1k4c The era of the 9-to-5 office work looks to be over in Australia and for most parts of the world, with many of the nation’s largest employers are moving to hybrid work models. These flexible work arrangements are likely to stay beyond the pandemic. In this two part series, I will discuss how the …

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Rethinking workplace autonomy and flexibility in the new normal

Part 1 of 2 https://www.youtube.com/watch?v=-PJa9QQ4XZc The era of the 9-to-5 office work looks to be over in Australia and even for most parts of the world, with many of the world’s largest employers moving to hybrid work models. These flexible work arrangements are likely to stay beyond the pandemic. In this two part series, I …

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How culture improves working environments and helps manage workplace stress

How culture improves working environments and helps manage workplace stress

https://youtu.be/lqwRYmrzE94 This video explores what human resource professionals say contribute to workplace stress and how culture can improve working conditions. I also explore how one multinational company lean into their culture to provide their employees with a great place to work in., I provide tips on how small businesses can nurture a caring culture where …

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Finding balance at work: what to stop doing, keep doing, and start doing at work

Finding balance at work: what to stop doing, keep doing, and start doing at work

https://youtu.be/PfKJlvTbB_o The global pandemic has ushered in a new normal at work. A new work setup comes with new work rules because some of the old rules no longer work. This video discusses the new rules to help you and your team find balance in the new normal: what to stop doing, what to keep …

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How to penetrate new markets by developing a leads generation funnel

How to penetrate new markets by developing a leads generation funnel

https://www.youtube.com/watch?v=Dh3N2wD3iiM Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets.   In this video, I explore how you can develop a leads generation funnel to penetrate new markets or widen …

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Manage the customer experience during the new normal

Manage the customer experience during the new normal

https://www.youtube.com/watch?v=UeEmbPpa9qs The Covid-19 pandemic ushered a new normal. In this video, I will explore what this means for businesses and share examples of how businesses have adapted and coped with it.   What is the customer experience?    In a previous video, I explain at length what the customer experience entails and how to design one for your customers. Put simply; the customer …

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The 5 Levels of the Entrepreneurial Mindset

The 5 Levels of the Entrepreneurial Mindset

https://www.youtube.com/watch?v=NHYT86h66SI Have you heard of the five levels of the entrepreneurial mindset? In this video, I discuss all five levels of this mindset, illustrate the characteristics of each level, and explore how you can move up to the next level.  First off, this video is not meant as a criticism of those who choose to become lifetime employees. After …

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