Why Personalised Customer Experiences Are Your Secret Weapon
Discover why personalising the customer experience is the secret weapon for small business growth. Learn practical tips to boost loyalty, engagement, and revenue.
Sales & Marketing
Unlocking Business Growth: Think Beyond Revenue and Profits
What separates good businesses from greater ones? In this video, I discuss what ultimately sets the good from the great. We look at thinking beyond just revenue and profits and what is it that you need to focus and prioritise on so that you unlock remarkable business growth.
Should you offer a discount or a bonus?
Should you offer a price discount or a bonus to your customers? Discounts and bonuses are sales strategies used by many businesses to help them compete in the market, especially if they operate in a crowded space. In this video, I make distinctions between a discount and a bonus, and explain why experts say one …
How to penetrate new markets by developing products and services PART 2
https://www.youtube.com/watch?v=87tRiubqEJ4 Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …
How to penetrate new markets by developing products and services PART 2 Read More »
How to penetrate new markets by developing products and services PART 1
Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you can …
How to penetrate new markets by developing products and services PART 1 Read More »
How to increase sales during the Covid-19 crisis
https://www.youtube.com/watch?v=niJjU4bwSFQ The negative impact of the global pandemic is felt by businesses large and small around the world. To keep afloat, many are looking for ways to not just stay in business but also to find more business. In this video, I explore three ways that you can start doing today to set you up for increased sales. Covid-19 …
How to increase sales during the Covid-19 crisis Read More »
Millennials, Generation Z, and Covid-19: How changing consumer behaviour may impact your business
https://www.youtube.com/watch?v=2TTq9i3KgMU&feature=youtu.be Experts are saying that the new normal will change consumption behaviour in the long term. As business owners, these changes can affect us. In this video, I explore how covid-19 has changed the consumption behaviour of Millennials and Generation Z. Consumption patterns differ from one generation to another. What one generation finds valuable might not necessarily be seen as valuable by the another. That’s …
Tackling tasks that are difficult vs. easy: what is better for productivity?
The most common productivity advice is to begin with the easiest tasks first and then move to the more difficult ones. This is to help create momentum to push us to become more productive. But is it really the most productive way of tackling our to-do list? In this video, I explore what productivity experts …
Tackling tasks that are difficult vs. easy: what is better for productivity? Read More »
How business owners can motivate themselves
Zig Ziglar famously said, “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” How do you keep yourself motivated, day in and day out, no matter your mood, no matter what comes your way? In this video, I explore how you, a business owner or entrepreneur, …
Small business success stories: Whole Kids Australia
Small businesses can do big things. In this new series of videos, we will look into small businesses in Australia—their humble beginnings, their growth story, and the lessons that we can learn from them. Today, we will look into the story of Whole Kids, a family-owned organic snack small business based in Melbourne. Their story …
Small business success stories: Whole Kids Australia Read More »
Small Business Success Stories: Over the Moo
Small businesses can do big things. In this new series of videos, I would like to explore success stories of small businesses in Australia and what we can learn from them. In this video, I share with you the story of Over The Moo ice cream. The backstory Over The Moo is a dairy-free ice …
Small business success stories: Billie Goat Soap
Small businesses can do big things. In this new series of videos, we will look into small businesses in Australia—their humble beginnings, their growth story, and the lessons that we can learn from them. Today, we will look into the story of Billie Goat Soap and its founder, Leanne Faulkner. Their story Leanne Faulkner, whose …
Small business success stories: Billie Goat Soap Read More »
