You can grow your business. You can increase your profits. You can accomplish these two goals together, but you’ll likely receive advice that these two objectives run in contradiction to each other because of what it takes to do both at the same time. In this video, I’ll explore the differences between a profit- and a growth-driven objective and …
Are you achieving the goals you set for your business? Or are you working harder and harder but you find that you’re not getting the results you want? In this video, I explore the one thing that might be missing in your efforts and explain why you’re not achieving what you want. And that is consistency. …
Not achieving what you want? Try being consistent. Read More »
Business can be fun, it can be messy and it can be political, especially when you have a team of people who have temperaments that are in conflict with another. In this video, I discuss why healthy dissent and working with rebel talent can be good for business growth. Dissenting is defined as holding a different sentiment or …
The current marketing buzz word is customer experience. In this video, I explore what customer experience is, why it is important, and how businesses big and small can compete through customer experience. What is your customer experience? Put simply, it is how your customers experience your company or brand. These interactions refer to all moments of contact and touchpoints …
Experts are saying that the new normal will change consumption behaviour in the long term. As business owners, these changes can affect us. In this video, I explore how covid-19 has changed the consumption behaviour of Millennials and Generation Z. Consumption patterns differ from one generation to another. What one generation finds valuable might not necessarily be seen as valuable by the another. That’s …
As a business, have you expressed your culture in written format? Does your business have a culture? Is that culture unique? In this video, I discuss what culture is and why it is important for a small business to have one. I further explore how a small business like yours can start building a culture that would benefit you. What is culture? …
The importance of culture and how to build a strong one Read More »
As authorities continue to grapple with the negative impact of the Covid-19 pandemic, many companies have opted to keep most of their employees working from home. While most workers were optimistic about the new work-from-home setup, and initial trends show that remote work improved productivity, many workers are now slowly realising that working from home presents a different set of …
As a business owner, what do you do when you suspect that there might be workplace bully in your team? In this video, I explore the effects of bullying in the workplace and why it makes business sense to stop it in its tracks. I also provide tips on how to mitigate bullying in the workplace. How extensive is …
In the age of social distancing, how do we build and nurture a community around our brand? In this video, I discuss the value of a brand community and how to build one while everyone is encouraged to socially distance from one another. A brand community is a community of not just your loyal customers …
How to Build & Nurture a Community During The Age of Social Distancing Read More »
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