In this video, I’d like to bring you through a series of questions to help you determine whether you should social media as part of your marketing efforts in your business strategy. The question of using social media for small businesses has shifted from whether a small business should be on social media to how …
In this video, I discuss one criteria on how to spot a business opportunity, two examples of how people took advantage of such opportunity and lessons we can learn from it. I would define a business opportunity to exist when an opportunity is identified to meet a need in life with the possibility of making …
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Running a small business does not mean you face small problems. On the contrary, problems can oftentimes disrupt a business and cause it to fail. In this video, I will discuss the three biggest problems that small business owners face, and how you can solve them. Finding and keeping the right customers I believe any …
How being committed to lifelong learning makes you a better business leader Today, we live in a world where many things change more quickly than it did a decade or so ago. Many products and services we use today didn’t even exist a decade ago, like the iPad, Uber, Instagram, DropBox, or Airbnb. At the …
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Great Business Series // Lego on innovating the right way When your business reaches its maturity, a natural point in the lifecycle of a business, you need to start innovating; otherwise, your business will likely suffer a decline. In this video, I will explore how you can determine if a business has reached maturity and …
The Effects of Multitasking and Its Effects on Your Business Like any busy individual, business owners are faced with multiple issues that require attention on any given day. And because we only have so many hours to spend working, we sometimes find ourselves forced to repeatedly multitask to address everything that arrives at our table. …
Great Business Series // Moleskine on staying relevant When your business is under threat and new technology provides an alternative to your core product, what do you do to survive, stay relevant, and still manage to grow? What is Moleskine? Moleskine is a French-designed notebook with a legendary pedigree, known to have been used by …
Knowing what customers want is one crucial aspect in maintaining and growing your business. How can you provide what your customers want and need if you don’t know what they are? In this day and age, when every business competes for a share in the market, success depends on how much you know your customers. …
Improving a business begins with assessing your current situation. It means revisiting your business plan to see whether goals and milestones are being met. But what if, despite your best efforts, things aren’t getting better? What if your profits aren’t growing at the rate you want or need to be growing? In this video, I …
Successful entrepreneurs share many things in common, some of which include skill sets business owners need that allows them to profitably manage and grow their business. I have worked with businesses across a range of industries, and what I have noticed is that the most successful business owners have mastered a range of skills and …
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In this video, I will share with you four basic traits that every business owner should have to succeed in business. We will look at some of the most successful entrepreneurs of our time as they share their thoughts on why they think these traits are important for their businesses. Please note that this is …
Did you know that there is a connection between how your business structure morphs and adjusts based on your strategy? To provide context, I will use Zappo’s as an example and how its strategy determined its business structure. Zappo’s is an American billion-dollar e-commerce company that has been known to defy traditional business principles, such …
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