For professional be they an IT consultant or a graphic designer it would be considered by most, ‘natural’ that a professional thinking of how much to charge should aim to price their services at a ‘fair’ price; perhaps a little like Goldilocks not too high, not too low. The truth is that who you ask …
Researching New Market Opportunities No start-up entrepreneur in his right mind would do a top-down forecast by calculating how much of a market one needs to be successful so researching market opportunities is an important approach in forecasting. The top-down forecasting approach is where – typically – an entrepreneur starts with a large number (e.g. …
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