In the middle of January, Google purchased Nest for over US$3 billion. Nest (nest.com) sells smart thermostats for the home, which learn your temperature preferences and adjust themselves accordingly. However, this article is not about Nest, but its rival, Vivint (vivint.com). The competitive thermostat landscape changed dramatically with Google’s acquisition of Nest – suddenly Vivint …
The current global economic conditions have compelled the majority of business owners to cut into their budgets. The big question has become ‘how to make fewer dollars go further?’ The most recent data releases, however, show that employers are not letting people go in droves: that would be counter-productive. More strategic choices are called for …
The ability to grow your business without limits is called scalability. In the traditional bricks and mortar business, this usually meant more staff, more physical resources, and expansion via geographic, physical expansion. Here are some ways to grow your business without investing in bricks and mortar or more people and infrastructure. 1. Viral online marketing One …
For professional be they an IT consultant or a graphic designer it would be considered by most, ‘natural’ that a professional thinking of how much to charge should aim to price their services at a ‘fair’ price; perhaps a little like Goldilocks not too high, not too low. The truth is that who you ask …
Researching New Market Opportunities No start-up entrepreneur in his right mind would do a top-down forecast by calculating how much of a market one needs to be successful so researching market opportunities is an important approach in forecasting. The top-down forecasting approach is where – typically – an entrepreneur starts with a large number (e.g. …
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