Have you ever found yourself surveying another company, wondering how they always seem to land on their feet? No matter what they do, multiple opportunities for growth just seem to present themselves to them, and their business continues to move from strength to strength. How do they do it? You might find yourself suspecting that …
In his book “How to Win Friends and Influence People”, Dale Carnegie talks about people who subconsciously seek the opinions and thoughts of other people in order to make a judgment on a product or service they are considering. How often have you spoken to friends and family who have used a particular company or …
The power of social proof and its effect on your business Read More »
Have you ever wondered what you actually do in your business and what are you really selling? Do you offer a service, or are you providing a solution? The saying goes, that a person in a hardware shop is not looking to purchase a drill, but the hole the drill makes. Once you realise what …
Are you turning away potential customers or not getting leads because your marketing does not support the impression that you want to give about your business? I have encountered instances where a company spent good money bringing in qualified potential leads, only to realise later that their marketing material did not necessarily reflect the impression they wanted …
We all receive unsolicited emails from companies wanting to advertise their services to our business. How many actually listen to what we want from them? I recently received one such email from a company touting their wares in corporate gifts; it was a standard format with examples of how you can put your company logo …
Ignore an individual’s preferences = Losing a potential customer Read More »
For professional be they an IT consultant or a graphic designer it would be considered by most, ‘natural’ that a professional thinking of how much to charge should aim to price their services at a ‘fair’ price; perhaps a little like Goldilocks not too high, not too low. The truth is that who you ask …
It’s more important than ever to nurture your relationships with customers and deepening customer relationships. If yours is a professional services firm, how do you avoid being a nuisance to your clients? How can you deepen your relationship with your customers, ensuring that when the time comes you are front of mind?
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