Sales & Marketing Archives - Page 4 of 4 -

Sales & Marketing

Losing a potential customer

Ignore an individual’s preferences = Losing a potential customer

We all receive unsolicited emails from companies wanting to advertise their services to our business. How many actually listen to what we want from them? I recently received one such email from a company touting their wares in corporate gifts; it was a standard format with examples of how you can put your company logo …

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Customer Relationships

Deepening Customer Relationships

It’s more important than ever to nurture your relationships with customers and deepening customer relationships. If yours is a professional services firm, how do you avoid being a nuisance to your clients? How can you deepen your relationship with your customers, ensuring that when the time comes you are front of mind?

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