n my popular video series, I explored why employees leave organisations. The following three are the top reasons for employee turnover:
- Employees see no clear track for career development or growth
- Company culture is bad or toxic.
- Employees face demanding work schedules or workloads, which may be a symptom or effect of a toxic work culture.
In this two-part series, I will explore how to address turnover and retain employees. In this first video, we’ll discuss three strategies to address why employees leave and help you retain your best employees in your organisation.
Hiring a new employee is more expensive than retaining an existing one, especially if they’re a top performing one. Studies have shown that when an employee leaves, it can cost a business between half to twice that employee’s annual salary to find a replacement. High turnover can lead to losses in revenue, productivity, and employee morale. It’s clear that keeping your employees happy and engaged is crucial.
So, what can we do? We need to tackle the common reasons employees leave: lack of career development opportunities, a toxic company culture, and overwhelming work schedules or workloads.
- Professional Development Opportunities
Employees highly value growth and development. In fact, according to LinkedIn’s Workplace Learning Report, 94% of employees would stay longer if their company invested in their learning. A great example of this is Deloitte, which offers clear career pathways and development plans through its mentorship and career coaching programs to help retain top talent.
For small businesses, fostering employee growth can be as simple as implementing internal training programs, like cross-departmental training or mentorship opportunities. Supporting employees in obtaining relevant certifications can also be beneficial. The key is to create a visible career progression path for everyone. While this can be challenging in a small team with limited roles, as the business grows, so will the opportunities for advancement. Additionally, employees can expand and evolve in their current roles.
Promoting from within is also crucial. This is where career mentoring plays a significant role. Top management can serve as role models for growth and help define career paths. By learning from their leaders, team members can visualise their growth within the team and in their roles.
- Positive Work Environment and Culture
Creating a positive work environment is key to retaining employees. Google, for example, is well-known for its inclusive culture and employee well-being programs, which contribute significantly to its high retention rates. When employees feel valued and supported, they are more likely to be engaged and productive.
One of the most effective ways to foster a positive culture is through open communication and transparency. Trust is built when everyone feels safe and comfortable expressing themselves honestly. Employees thrive in environments where there is psychological safety—where it’s okay to disagree or make mistakes because everyone understands that these experiences lead to learning and growth.
- Flexible Work Arrangements
In today’s world, flexibility is a top priority for many employees. This is why many are hesitant about returning to the office full-time. While some roles do require full-time office presence, we’ve seen that other roles can remain productive when performed remotely or partially remotely.
It’s important to note that working remotely doesn’t mean that employees are lazy. In fact, the experience of the past few years has shown that many people feel more productive when they have control over their work environment and schedules.
Take Zoom, for example. They’ve adopted remote work policies, leading to higher employee satisfaction and retention. According to a Zoom survey, flexible arrangements are one of the top perks employees value. Many small businesses are also starting to offer remote work options, flexible hours, and a healthier work-life balance to keep their teams happy and engaged.
Reducing employee turnover is all about giving employees what they need to thrive. This includes offering opportunities for growth, creating a positive and enjoyable work environment, and providing schedules that promote a healthy work-life balance. We should approach this just like we do with our customers: what will make them happy to be part of our team? What do they need to perform at their best? If we want them to work in a way that shows they value the business and our customers, we need to show that we value them too.
Discover how employee learning and development can significantly boost retention rates, backed by insights from LinkedIn’s Workplace Learning Report. Explore effective growth strategies from leading companies like Deloitte, including mentorship and career coaching. Learn how small businesses can foster growth through internal training programs and promoting from within. Understand the critical role of a positive work environment in retaining employees, with examples from Google’s inclusive culture and employee well-being programs. Dive into the importance of open communication and psychological safety in building a nurturing workplace. Finally, understand why flexibility is crucial, as remote work boosts productivity and satisfaction, with examples from companies like Zoom and small businesses adopting remote options.
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