Sales & Marketing Archives - https://excelbizsolutions.com.au/category/sales-marketing/ Sun, 17 May 2026 11:03:16 +0000 en-AU hourly 1 https://excelbizsolutions.com.au/wp-content/uploads/2020/12/favicon.jpg Sales & Marketing Archives - https://excelbizsolutions.com.au/category/sales-marketing/ 32 32 How Smart Small Businesses Respond to Changing Buyer Behaviour https://excelbizsolutions.com.au/how-customer-behaviour-has-quietly-shifted-and-what-smart-small-businesses-are-doing-about-it/ Mon, 23 Feb 2026 21:30:33 +0000 https://excelbizsolutions.com.au/?p=11359 Discover how smart small businesses are adapting to new customer behaviour, protecting margins, and growing without relying on discounting.

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]]> How Customer Behaviour Has Shifted | Why Demand Feels Quieter https://excelbizsolutions.com.au/how-customer-behaviour-has-quietly-shifted-and-why-it-feels-like-demand-has-disappeared/ Mon, 09 Feb 2026 21:30:26 +0000 https://excelbizsolutions.com.au/?p=11352 Customer behaviour has changed, but demand hasn’t disappeared. Learn why markets feel quieter and how small businesses can adapt without panic.

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]]> Why Personalised Customer Experiences Are Your Secret Weapon https://excelbizsolutions.com.au/why-personalised-customer-experiences-are-your-secret-weapon/ Mon, 13 Oct 2025 21:30:23 +0000 https://excelbizsolutions.com.au/?p=11258 Discover why personalising the customer experience is the secret weapon for small business growth. Learn practical tips to boost loyalty, engagement, and revenue.

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]]> Unlocking Business Growth: Think Beyond Revenue and Profits https://excelbizsolutions.com.au/unlocking-business-growth-think-beyond-revenue-and-profits/ Sun, 08 Oct 2023 21:00:54 +0000 https://excelbizsolutions.com.au/?p=10635 What separates good businesses from greater ones? In this video, I discuss what ultimately sets the good from the great. We look at thinking beyond just revenue and profits and what is it that you need to focus and prioritise on so that you unlock remarkable business growth.

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]]> Should you offer a discount or a bonus? https://excelbizsolutions.com.au/should-you-offer-a-discount-or-a-bonus/ Mon, 24 Oct 2022 21:30:56 +0000 https://excelbizsolutions.com.au/?p=7402 Should you offer a price discount or a bonus to your customers? Discounts and bonuses are sales strategies used by many businesses to help them compete in the market, especially if they operate in a crowded space. In this video, I make distinctions between a discount and a bonus, and explain why experts say one …

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]]> How to penetrate new markets by developing products and services PART 2 https://excelbizsolutions.com.au/how-to-penetrate-new-markets-by-developing-products-and-services-part-2/ Mon, 23 May 2022 21:30:00 +0000 https://excelbizsolutions.com.au/?p=7182 https://www.youtube.com/watch?v=87tRiubqEJ4 Many small businesses risk closures because of their dependence on a handful of clients. The goal, then, is to widen your customer base. Marketing experts believe that introducing new products and services helps brands and companies penetrate new markets. In this two-part series, I will discuss several ways of doing this on how you …

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